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Secrets to engaging suppliers to improve business growth

Secrets to engaging suppliers to improve business growth

A must-read for businesses interested in optimising their supply chain: why supplier management matters and how you can cultivate engaged vendors. 

Whether your business covers retail, wholesale, distribution or manufacturing: dealing with other vendors is critical to your ability to stake your claim in the supply chain.

Almost every business needs suppliers and other business partners—they provide the raw materials or finished goods that are critical to your processes, sales and ability to add value for your customers. 

How you manage vendors matters. After all, if the people who supply you with materials or products are unreliable, unresponsive or inflexible—the flow-on effects will be felt by your customers and can affect your profitability and long term business growth.

Let’s review some of the ways to engage and manage suppliers that aren’t immediately obvious.

1. Focus on creating a long-term relationship

Procurement professionals are stepping into the spotlight and being asked to do more. Building relationships that last is one of the most important tasks. 

Successful and durable relationships with suppliers allow you to:

If you don’t take a future-focused view and nurture positive supplier relationships, it can cause ongoing tensions and sour a potentially lucrative partnership. 

A 2017 research study that looked at ‘supplier role conflict’—when a customer asks a supplier to fulfil special requirements that are not part of the contractual agreement—found that suppliers are “less favourable toward those relationships and expressed less willingness to make future changes in response to buyer requests.”

If you’ve been cultivating strong relationships from day one, it’s easier to get suppliers on board when you have a special or urgent request—and stay in their good graces. 

2. Understand each vendor and personalise your approach

Great supplier management depends on a mix of commercial, functional and interpersonal factors. Each supplier will require a slightly different emphasis on these factors. 

Unless you have well-organised information about each vendor and your history working together, it’s easy to lose sight of what makes each relationship worthwhile. It’s also much harder to see how you can improve on current arrangements.

In the same way you collect and leverage data about customers, it pays to be systematic about how you manage information on vendors. 

When you know more, you can analyse and evaluate your partnerships with open eyes, which helps you:

For instance, it may be worth paying more for a better service or company that always meets deadlines. Do you have certainty about which vendors deliveries are more accurate and complete? Do some suppliers deal better with urgency or have guarantees that provide greater reassurance of less disruption when problems occur?

A clearer picture of who your vendors are and what underpins your relationship helps your whole business deal with vendors in targeted ways. 

3. Simplify the process of working together as much as possible

Removing friction from the process of working with vendors makes both of your lives easier. 

You can do this by:

Your business management systems are critical to managing the information and interfaces required to ensure vendors aren’t frustrated or misinformed. 

Many small to medium businesses that are serious about the strategic importance of purchasing and supplier management look to invest in enterprise-wide software that centralises data, leverages data for useful insights, reduces manual effort and improves decision-making.

Enterprise Resource Planning (ERP) solutions are ideal because they enable procurement functions to be more data-driven, automated and accurate. A modern ERP solution can help ensure:

Of course, purchasing doesn’t exist in isolation: it’s dependant on production needs, stock movement, sales and financial health. An ERP system links workflows across multiple business functions, which means improved procurement and overall business performance.

Make managing suppliers a competitive driver in your business by adopting more effective business systems. Talk to us about the benefits of an ERP solution.  

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